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Digital marketing is something that is here to stay. Everything is digital, and if you aren’t utilizing the top digital marketing trends, it will be easy for your company to fall behind. Watch your business succeed as you integrate these five digital marketing trends happening in 2019.

Personalization

There is no one-size-fits-all when it comes to company design. Of course, there are a few key elements you want to live by, but the single most important thing when it comes to the design of your company is, “be you.” Everything from blog content to emails needs to be strategically personalized with your brand. Diving deeper into personalization, the consumer of your product should be able to customize their experience to their liking. This can range from the color scheme or simply being able to add their name to the top. Personalization makes people feel at home, and this is what you should be aiming for in 2019.

Video Marketing

Video marketing is more popular than ever. Consumers enjoy entertainment and there’s nothing more entertaining than video. You don’t necessarily have to post videos on YouTube. Facebook is the best outlet for this digital marketing trend. As people scroll through their feeds, a video pops up about life at your company. They watch it because it’s entertaining, but also inspirational. You’ve gained a following all because you made something more meaningful than a single photo.

Social Media Chat

Facebook Messenger is used by so many people. As a company, this has so many benefits. People enjoy chatting more than a phone call. Make yourself accessible on Facebook Messenger. This will allow consumers to ask quick questions that they probably would never call or email about. This also allows them to get a more direct response. Make sure you have a quick response rate. Responding almost immediately will keep the consumer interested in the product they inquired about.

Utilize Instagram

Instagram’s visual search is a great way to bring people to your product. For example, let’s say you’re a clothes company and post a picture of someone wearing an outfit of your products. With visual search, the consumer can tap on the photo and be linked to each individual piece of clothing. This instantly led them to your site and more than likely, you’ll get a sale out of it. People not only want to see what they buy, but they want immediate, easy access to the product.

Stories

Social media stories are probably the top trending item on this list. This is a great tool for any company to show a behind the scenes look at the products. If you are trying to market a subscription box, show a sneak peek of what’s coming that month. People know these stories are temporary and tend to watch them on a daily basis. This is a game changer when it comes to digital marketing in 2019.

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