Businesses utilize the power of SEO to boost awareness and enhance the growth of their organization. Having your website search engine optimized means enhancing the indexing and visibility of your online presence on search engine result pages (SERPs). Over the years, the strategy of search engine optimization has been evolving. Let us look at the six new trends of search engine optimization, which were rolled out by Google that will help keep your business digital marketing strategies effective.Mobile Search
The internet is accessed mostly using Smartphones and tablets. In addition, nearly 60% of Google searches are done especially using mobile devices in countries such as the USA and some Asian countries. Given this increasing number of mobile device users, it is important to utilize this opportunity to reach out to a higher audience. Google considers websites that are mobile compatible for rankings. Websites that are mobile compatible have a higher visibility on search engines than those that are not.Keyword
Keywords will assist you to stay ahead of your competitors. You can acquire a list of keywords using keyword tools like Google’s Keyword Planner, Searchmetrics and many more. Websites that contain keywords are ranked higher on the SERPs. Place more emphasis on a keyword if you want to beat the competition.Content Strategy
Visitors to a website are supposed to be engaged with the relevant content. The quality of content and the algorithm of a search engine such as Google work hand in hand. According to a Search Quality Senior Strategist at Google, Andrey Lipattsev, high quality content is an important metric used by Google to rank a website for search. Create quality, engaging, original, fresh and relevant contents that will improve your rankings on search engines.Excellent User Experience
Google considers the load time of a webpage and the ease-of-use of a website in its ranking. It has been found that WebPages that loads longer than 3 seconds are likely to have 40% bounce rate. Internet users want immediate solutions to their needs. Thus, they are unlikely to stick to have a slow load time. If the layout of a website is easy to understand and navigate, it can improve the visibility of the website.AMP Pages
Google has integrated Accelerated Mobile Pages Project (AMP) pages as one of its SERPs. WebPages that have the AMP building block are likely to have a perfect load speed and gain a higher ranking on the SERPs.Backlinking
A Webpage that contains many links that point to your website is definitely going to gain more momentum on the SERPs of search engines. Backlinks also known as inbound links is an immeasurable and guaranteed way of enhancing the SEO of a website.
There you have it! Above are some of the latest trends in search engine optimization. By implanting the trends above, you can get the best out of your search engine optimization endeavors.
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