PPC marketing campaign is an invaluable online marketing tool that digital marketers can use to achieve overall success in their marketing campaign. PPC, which means pay per click, is a form of internet marketing where advertisers pay a fee each time their website is visited through clicking of their ad placement.
With a careful implementation of the PPC marketing campaign, conversion rates and business growth is going to be achieved. Here are six essential components that you must integrate into your PPC marketing campaign to make it a success.
Keyword Addition
By the use of keywords, you are creating a connection between users that are searching for products and services displayed in your PPC advertisement. A keyword is a phrase or group of words connected to what users are looking for added to your website to make it more visible to them. Keyword research tools like Keyword Planner can be used to assess the popularity of a keyword and the level of competition before usage.
Landing Page
A landing page crafted to offer a great user experience to users and match their need(s) is definitely going to boost conversion rates in your PPC marketing campaign. No favorable action by the visitor will be taken if the content on your landing page is in contrast with your PPC ads. Align the content with what you are advertising and include a CTA to help visitors take necessary action and boost sales conversion.
Call to Action
When visitors visit your PPC advertisement placement, they are likely to leave without taking any desired action if they are not guided. A call-to-action tells the visitors the next step to take. Leads are generated and click-through rates ramp up if there is a clear and concise call-to-action specified on the landing page.
Mobile Devices
More products and services are made using mobile devices than desktop nowadays. Over 105% search done using search engines is made using mobile devices. Depending on the mobile behavior of your audience, you should consider using mobile ads in your PPC campaign.Website AnalysisMonitoring visitors’ activities after they visit your website can help you immensely to improve your PPC marketing campaign. What happens after they click through your website? Do they take further action or just leave? An analytical tool to monitor a visitor’s activity allows you to spot problems and rectify them to avoid losing PPC conversions.
Personalize Ad Copy
Based on a survey by CMO council, 43% of marketers confirmed that personalization increased conversions. Customization of the ad copy making it valuable, and unique to your prospective audience improves the sales conversion of your PPC ad placement.
PPC marketing campaign requires a regular and dynamic adjustment of strategies to align your business with the right audience. By adopting the six components of a successful PPC marketing campaign above, you will be on your way to achieving a tremendous PPC campaign. Contact us today at webVDEO to create the best PPC marketing campaign for your business.
How Video Marketing Empowers Your Business
The power of moving pictures or images is phenomenal. That’s why Video Marketing is an excellent tool to get your message across. Earlier studies show that people remember only 20% of what they hear and 30% of what they see. However, when people watch and hear at the same time, the figure rises to a staggering 70%.
The old adage, “A picture is worth a thousand words” gives credence to this study. In addition, it also solidifies what any marketing executive knows. Moving pictures are easier for the mind to digest and understand. So put your ideas to action, and show what you have to offer through Video Marketing .
The Benefits
There are many business benefits when you utilize the power of moving images. The following list shows why companies use Video Marketing in their campaigns:
1. Easily connects to the emotion.
For a product to sell, the emotions must be involved. No other media captures this than in the use of videos. Although the written word is powerful, nothing quite compares when you watch a video. The mind and emotion react to music and images that often accompanies this presentation.
2. Powerful tool for recall.
Moving images have great influence to shape public opinion and perception. Visual imagery is recalled easier and makes visual concepts faster to understand. In fact, most users remember 6x more information watching videos than reading static text.
3. Ease of accessibility.
Today, almost 90% of marketers use video in their campaigns. On the other hand, 80% use video in their marketing website and 60% use video for email marketing. It’s compact and easy to distribute just about anywhere.
4. Relevant to existing technology.
People are busier today than they were 5 years ago. A video can seamlessly give relevant information in less than 10 minutes. For many, this is precious because their time is valuable.
5. Engaging and entertaining.
A relaxed mind is open to ideas and information. So, if you want a high sales conversion rate, make your clients feel good. This can be done by putting together videos that are fun, engaging and informative.
Tips for Effective Video Marketing
• Keep the video length short. – Who wants a full-length feature? Remember that people are busy, most are multitasking so make your presentation short but juicy.
• Add humor and entertainment. – Humor stimulates the dopamine reward system of the brain. In cognitive learning, dopamine is responsible for long-term memory and motivation. Therefore, use a funny and interesting video for your business.
• Use moving and still images. – Add variety to make your videos more interesting for clients to enjoy.
• Don’t forget to add a call to action. – What do you want your viewers to do after watching the video? Make it clear; you can even add special offers or coupons.
• Provide your customer a way to easily find your business. – Put all vital information such as email address, website address, phone numbers and office location at the end of the video.
• Distribute the video in social media and other platforms. – Promote using email, social media, online ad campaign, YouTube and your own website.
It may sound a lot of work, but Video Marketing engages your clients. It sets you apart from the usual static text ads and adds value to your business. It not only makes you stand out from the competition, it also builds trust. In the end, that’s the kind of relationship you aspire for with your customers.
In a few years from now, the content we read in articles today will more likely be watched on video-sharing platforms. According to Cisco, video will make up 69% of all consumer online traffic by the year 2017. Video sharing and viewing is rapidly growing into a popular online activity. This encourages advertisers and businesses to utilize video more in building their brands and attracting new markets.
Online video streaming is an easy way to get hold of both information and entertainment. The video-sharing site YouTube receives over a billion unique visitors each month. Video content is shared across social media every day, from grumpy cats to a Swiffer commercial featuring an old married couple. One in five people watch videos that are relevant to their work daily. That is why web videos are fast becoming the future of content marketing.
Sixty-four percent of marketers believe that online videos will lead all advertising in the future. More and more companies are investing in content marketing to entice and engage with clients and improving their search engine optimization (SEO) abilities.
Studies have shown that more than two-thirds of companies currently utilize videos in their marketing strategies. Why so? Online videos can prove successful in positively altering an audience’s perception of a brand or business after viewing an interesting video content. In a survey done by Axonn, they found that 75% of people actively share web videos through social media sites like Twitter, Tumblr, and Facebook. Video content, if effectively utilized, allows businesses to engage their viewer and increase its prospects through video sharing.
Improving your Conversion Rates
Video currently makes up 70% of the top 100 search result listings. Given that 64-85% of viewers are more likely to purchase a product after watching a video on it, investing in video content really makes sense. Because of its versatile and entertaining nature, online video is able to span almost every industry and demographic.
Utilizing web videos in your promotions can help give your business a conversion lift. StacksandStacks.com, an online retailer, stated that its visitors were more organizational housewares e-tailer StacksAndStacks.com reported that visitors had a 144% higher chance of buying an item after viewing a video on it. Website visitors, who stream a video, stay on a site twice as long and check out twice as many pages as compared to those who don’t stream a video.
Shareability and Advertising
With the help of social networking sites like Facebook, a business is able to widen its reach through the video content it posts. As long as they are engaging and eye-catching, videos are shared across multiple platforms, making it possible for businesses to attract more viewers and prospects. Most news and information reach people according to its popularity. The same goes for videos. When a video is interesting, it is more likely to garner likes, shares, and reposts on social media. By putting out web videos, you are able to increase the likelihood of more viewers, but also increased revenue.
Video content has also become a more viable marketing tool due to its popularity in search engines. The largest video-sharing platform, YouTube, has grown into the world’s 2nd most popular search engine, due in part to Google. Explainer and tutorial videos can remarkably improve SEO rates, allowing video-based pages to be 50 times more likely to increase its ranking on Google and get a 41% higher click-through-rate than plain text.
A Business that Boomed through an Online Video
The file-hosting service, Dropbox, is a good example of how clear and simple marketing videos can boost one’s business. By putting out an animated instructional video on their landing page, Dropbox was able to make a 10% conversion in 2012. This led to a 10 million increase in users and a subsequent 50 million dollar increase in revenue.
Online Videos Can Inform and Encourage Customers
Web videos improve conversion rates by educating its users. Most viewers have similar basic inquiries before any purchase. They may want to learn about a product’s specifics, use, or added features. By using videos to answer customer questions and to address other issues, you can boost your conversions.
Most companies have been utilizing instructional and informative videos for years and have reported improving their sales anywhere between 6 and 30 percent.
Achieving Customer Trust through Web Videos
Online videos can allow you to increase your credibility and gain your customer’s trust. As videos become more engaging and personal, you are able to put a face and knowledge to your products.
Many companies have established their authority and increased their visibility by uploading web videos that highlight their products and services. Videos that are shared across platforms are usually those that are personal and appeal to everyday and real experiences. By creating online videos on your products around the idea of appealing to the everyday man or woman, you are able to strike a chord on your key demographic.
Web videos are a powerful tool for your business. More and more people spend their time watching online content, making it a more compelling force in marketing and advertising. Your business’ future will be much more successful if you are able to fully utilize the power that web videos have.
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